Management Team

DSTE’s management team is made up of highly experienced business people with similar businesses under their belt. The Executive Directors are:

Dato' Sri Tan Choon Keng (CEO)

As a successful entrepreneur in Malaysia, Tan Choon Keng, a Malaysian national, has more than 15 years of experience in business development, while managing commercial businesses. With extensive knowledge in business management, Tan Choon Keng hopes to nurture and mentor more like-minded entrepreneurs to improve and achieve their goals while benefiting the society and country. He is well connected and is well respected among the business elites within the Asia Pacific region.

Alan Lim Kiang Lung (COO)

Mr. Lim is the COO and manages the overall operations of the company. Mr. Lim is highly experienced in agriculture operations and related businesses' management and has proven himself on a large scale. His proven extreme attention to detail and commitment to customer satisfaction has not gone unnoticed in the industry. He is currently on his intended goal to leverage on the population of residents in Malaysia into providing agricultural products in the most efficient and cost-effective way.

Dr Chin Kuen Liang (CFO)

Dr Chin is a Fellow of the Certified Practicing Accountant (CPA), Australia. He is also a Chartered Accountant (CA) of the Malaysian Institute of Accountants. Dr Chin has more than 20 years of experience in all major departments of apparel manufacturing, from accounting, sourcing, production to top management. He has experience working in more than 10 cities in China.


by the experienced Management Team

Steven Goon

(Head of Administration Investor Relations)

Steven Goon, a Malaysian national, has more than 10 years of experience in banking specializing in Small Medium Enterprise (SME) financing, insurance and wealth management. Steven Goon has in depth knowledge and experience in relationship management and wealth management for high net worth clients, especially the Malaysian, Chinese and Taiwanese markets. Now, he has ventured into additional business sectors including management consultancy, corporate services and new technology providers. Supported by his experience in banking and wealth management, Steven Goon aspires to empower more and more innovative companies to change the way things work by adopting new technologies and disrupting the traditional business models. With successful ventures into Taiwan and other countries, Steven Goon will contribute his foresight and insights to the company and provide mentorship and business network access to the portfolio companies.

Contact Us


Level 9F-02, Main Office Tower, Financial Park Labuan,Jalan Merdeka, 87000 Federal Territory of Labuan, Malaysia.